Our work speaks for itself.

Take a look at how we crafted an icon that worked within Porsche’s Brand Standards and represented both the city of Conshohocken, and the rich history and culture of Porsche.

This logo serves multiple visual reference points. It represents a flowing waterway (notable because of Conshochocken’s geographic location along the Schuylkill River), the “Conshohocken Curve” (a sharp bend in the Schuylkill Expressway that passes through the area), and the winding roads where you can take your new Porsche for a cruise.

One of the challenges we faced here was Porsche’s existing brand guides for individual dealership logos. The typography and casing were pre-determined by Porsche so the icon itself is where we got to shine and add in our creativity and expertise marrying the graphic with the text, and representing Porsche Conhocken’s values.